“Our research is designed to give you and your team insights that will allow you to have fresh thinking about your business and create infinite potential.” Helen Bailey
Aviatrix will help your business fly, navigating the customer experience and unlocking the potential in your business, landing on the growth opportunities through focused and practical research consultancy.
We are an experienced, specialist research consultancy working with you to transform your business through a deeper understanding of your team and customers.
Our approach to business success
We find the hidden stories in the data so that you can take action and reach new heights of success
MARKET RESEARCH

We employ sensitive research methodologies tailored to your specific business needs. We will enable you to define your customers’ perception of your brand.
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WORKSHOPS

Connecting and collaborating is at the heart of all success stories and will increase the research ROI.
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COACHING

A coaching conversation is transformative – removing your perceived barriers, unlocking your true potential to have the life you want.
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CASE STUDIES

Research is vital in all businesses, outlined below are a number of practical examples of where insight has had a profound impact on a company’s strategy, growth and profitability.
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Testimonials
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I worked closely with Helen on a major project to reposition the brand of a bar chain that had a very outdated and male-dominated profile.
I appointed Helen to manage the qualitative research aspect of the brief, but she quickly exceeded this initial remit and became an invaluable and supportive colleague throughout the whole project – working closely with our other agencies and helping me to shape the final strategy and board presentations.
Her hospitality sector expertise not only provided great insights into the many challenges we faced, but also into the specific requirements of our chose target audience. An expert in marketing to women, her warm and friendly manner and ability to empathize with the female research groups brought out far deeper insights than we could ever have hoped for.
I really enjoyed working with Helen, and will definitely work with her again. I have no hesitation in recommending her highly.
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Helen Bailey has really come in and made us think about our clients and our business. We worked with Helen on a new and exciting project, marketing to women in the B2B sector and the research findings have been extremely insightful and invaluable in helping us shape our service offering to all sectors of the business community. The results and Helen’s imaginative and proactive approach have really influenced the future direction of the business.
Both the quantitative and qualitative areas of research allowed us delve into our existing client base and the wider business community and Helen’s passion and insightful research skills provided us with some invaluable findings.
Working with Helen has really opened our eyes and we cannot wait to implement the research findings into our new client approach.
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Helen managed the JD Wetherspoon service measurement programme for our 650+ pubs for 13 years until 2007 with diligence, enthusiasm and professionalism. The programme was a fundamental part of how JDW maintained its competitive position and managed the service and standards in the pubs with an annual turnover of £890m.