Our approach to business success

I worked closely with Helen on a major project to reposition the brand of a bar chain that had a very outdated and male-dominated profile.

I appointed Helen to manage the qualitative research aspect of the brief, but she quickly exceeded this initial remit and became an invaluable and supportive colleague throughout the whole project – working closely with our other agencies and helping me to shape the final strategy and board presentations.

Her hospitality sector expertise not only provided great insights into the many challenges we faced, but also into the specific requirements of our chose target audience.  An expert in marketing to women, her warm and friendly manner and ability to empathize with the female research groups brought out far deeper insights than we could ever have hoped for.

I really enjoyed working with Helen, and will definitely work with her again. I have no hesitation in recommending her highly.

Helen Bailey has really come in and made us think about our clients and our business. We worked with Helen on a new and exciting project, marketing to women in the B2B sector and the research findings have been extremely insightful and invaluable in helping us shape our service offering to all sectors of the business community. The results and Helen’s imaginative and proactive approach have really influenced the future direction of the business.

Both the quantitative and qualitative areas of research allowed us delve into our existing client base and the wider business community and Helen’s passion and insightful research skills provided us with some invaluable findings.

Working with Helen has really opened our eyes and we cannot wait to implement the research findings into our new client approach.

Helen managed the JD Wetherspoon service measurement programme for our 650+ pubs for 13 years until 2007 with diligence, enthusiasm and professionalism. The programme was a fundamental part of how JDW maintained its competitive position and managed the service and standards in the pubs with an annual turnover of £890m.