What our clients say…


Busaba first engaged Aviatrix as part of a large scale guest engagement program designed to help us update and evolve an establishment business ahead of a national roll out. From the first meeting to the final report and beyond Aviatrix have been focused on delivering the intelligence and insight which we required and have worked in a collaborative environment to bring this about. The outputs from the project were comprehensive and considered, helping to provide the confidence required in the business to drive meaningful change and create the platform for our expansion. Throughout the process Aviatrix were responsive, adaptable and a pleasure to work with on large scale projects as well as a smaller more niche consultations in which we engaged since.

Joel Falconer
- MD for Busaba


We are currently working with Aviatrix to deliver a project that takes real families and gives them smart technology to see how smart technology impacts their lives, looking to see whether it helps them save time, money and hassle. Critically the success of this campaign relied so heavily on the families we found. We had quite a prescriptive brief, and we wanted to work with these families for up to year, which is a long commitment. Helen at Aviatrix also helped find the right type of director to film the families. We needed a director who specialised in working with real families – someone who understood how to get real people to be open, honest and at ease on camera. Helen at Aviatrix really understood our brief, and because she has such experience in this field, she knew the right people to support us in finding the families and the director we needed. She also really thinks about the work she’s being asked to do and brings her own initiatives to the table rather than just taking the brief and delivering as read. Aviatrix are experienced, reliable and proactive.

Nicky Beckett
- Account Director, Ogilvy London

The Original Bowling Company

Aviatrix enabled us to unlock the true value of the food & drink element of our business by talking to our customers. Aviatrix challenged us and provided fresh thinking all the way through the process. The impact on our business was a clear strategic direction for our food and drink business, centred around the insight gathered by Aviatrix. Aviatrix’s ability to learn about a business or sector quickly enables them to  work to tight deadlines and deliver a return on the investment. Energy and challenge throughout the process gives immense confidence that the strategic output will deliver real value to the business. I would sum Aviatrix up as credible, energetic and challenging.

James Mawer
- Head of Food and Drink, The Original Bowling Company


Aviatrix is an invaluable resource that has helped us manage significant change in our business. Our online community has revolutionized our ability to proactively engage with customers and gain their direct input into the development and marketing of the brand. The online community is a highly (and cost) effective method for closing the feedback loop allowing transparent communication between us and our customers.

Andrew Dean
- Customer Experience Manager, Walkabout

UK Food Market Trends

Aviatrix undertook a qualitative and quantitative market study for our new food concept. The research impacted significantly on how we positioned our concept within the marketplace. What sets Aviatrix apart from the competition is their ability to work hand in hand with their customers. They have a customised approach to every assignment unlike other companies that treat an assignment as a corporate matter. Aviatrix are efficient, reliable and customised.

Karim Chebaklo
- Entrepreneur


Aviatrix is our research partner of choice. They are incredibly competent, thorough and have a strong commercial understanding of brands and the role they play in business. Aviatrix is able to generate clear actionable insights through qualitative and quantitative research methodology, on and offline. Over the last 3 years we have seen some genuine transformational work driven through research work produced by Helen and her team; work that has driven clear bottom-line growth. Aviatrix are confident and capable people you can trust.

Fraser Bradshaw
-CEO, Saintnicks


Helen Bailey is one of the most engaging business people you could hope to meet, vivacious and bursting with proactive ideas I would recommend her to anyone. We have used Helen for focus groups and strategic consultancy on consumer research and have found her work  energising, insightful and extremely fruitful.

Rosie Freshwater
- MD of Leapfrogg, Digital Marketing Agency

Stonegate Pubs

I have worked with Helen for over 20 years. She has always shown great enthusiasm and dedication for every business task that she has been instructed upon. She is an excellent communicator and always responds immediately to any challenge. She applies her extensive business experience to the tasks in an imaginative and practical way and we have consistently gained a real sense of direction and an increase in sales from all the work that she has done for us.

Suzanne Baker
- Commercial Director Stonegate Pubs

Sussex Housing & Care

We engaged Aviatrix to deliver a research project relating to a state of the art housing development for older people in Seaford, East Sussex which will be opening in spring 2014. The project Helen undertook was vital in helping us better understand the characteristics of our potential customers and their priorities for our service. In fact, we are already making changes to the planned building and services in response to the insight gained, as well as using it to develop marketing messages that motivate our potential customers. Helen grasped the brief quickly and delivered a timely piece of research which has exceeded our expectations in terms of its depth and insight.

Nina Crump
- Head of Communications & Resident Involvement, Sussex Housing & Care
organisations we have worked for


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