Face to face focus groups can provide a lucrative source of valuable insights. Each focus group is tailored and expertly guided to ensure that your businesses’ needs are fulfilled. We recruit based of your target demographic and engage with your customers to give you the best plan of action for going forward.
We use the cultural dynamic value modes to assist with recruitment of respondents ensuring we have the best creative and constructive minds in each focus group. Our expert team of experienced recruiters have a 95% success rate for achieving the 100% attendance in the group.
Why we love it: The gift of having face to face contact with customers can never be underestimated – discussing and probing customer opinions yields detailed and valuable insights that create a compelling story and a clear path of action.