Walkabout invited Aviatrix to their female conscience with the intention of creating a more female friendly high street brand.
We set up an online community ‘Women Talkabout Walkabout’ with women who regularly visit Walkabout to serve as a sounding board for all aspects of the business. Their insight has influenced the brand, the food menu, the promotions, the decor and the drinks on offer (just to name a few!). Their ideas and contribution have been instrumental in changing the perception of Walkabout.
Questions are posed to the panel of women every day on whichever topics are relevant at that point in time and actionable steps from the discussions are provided to Walkabout on a weekly basis. We now have over 400 members and over forty customer views a day. Walkabout has increased the number of female customers by 20%.