Three great reasons for travel brands to do research now As we move closer to the peak of tourism...
Why is reflection good for an organisation? The pandemic has forced many of us to have spend more time in the...
Why we need to have the furlough chat to heal the divide between our workforce (with the expertise of the latest...
FOMO, Mental Health and Magic. My favourite Mackerel Fishing highlights over May. We all know what it’s like to...
Five reasons to outsource your market research Once you have made the decision to conduct market research how do you decide...
Mackerel Fishing is a dynamic online research project gathering live research data on business leader’s response to the global COVID-19 pandemic. Aviatrix set...
Women’s football- a brand new sales opportunity I hate football. I grew up in a testosterone fuelled house...
Five things I learnt from doing 6 minutes of stand-up comedy Last Autumn I completed half of an eight-week...
At last humans can design their own future Countless presentations and futurology sessions aimed at convincing me that...
Is there an unintentional gender bias in your business? 100 years ago the suffragettes campaigned for women’s voices...
Aviatrix celebrated four years of being in business this Summer and despite it taking quite a lot longer than...
Into Trixtalk and a new website Aviatrix celebrated four years of being in business this Summer and...
Imagine being part of a virtual world where you can listen in to your customers discussing your business. Imagine...
New Year is a good time to reflect, plan and perhaps employ some fresh thinking about your business. Are...
Last month I went on a one-day conference with Michael Neill – creator of Supercoach and author of The...
Aviatrix was recently invited to become the ‘female conscience’ of a hospitality business. We have been asked to help...
Last week I returned from the Languedoc Roussillon region of France. Our family holiday was filled with some great...
Two nights ago I dreamt that I went running through the streets naked. Several fully dressed friends were with...
Last week I had held my first workshop for women who want to set up their own business. ...
It is a well known fact that women love their cocktails and enjoy tapas but do you know why?...
First and foremost, Margaret Thatcher was a woman. I understand that this is stating the blindingly obvious, however, very...
If you are not one of the 2.7 million that have had the pleasure to see the new Fiat...
