Testimonials from Our Clients

“Aviatrix has made the complicated simple, relevant and powerful for us to direct the business “

Michaela Mullen, Head of Customer Experience, P&O Ferries


With the business turning 20, we brought Aviatrix on board to make sure that Mooncup customers & their needs today were firmly at the heart of our planning for the years ahead. Selection processes and then in depth interviews were skilfully handled, putting participants at ease to explore periods and pretty intimate insights: a real testament to Helen’s experience and skill. Aviatrix’ analysis & use of Cultural Dynamics to help frame the insight, to serve up actionable gold from the work has been invaluable, too. Expert, agile, offering a real fresh take on our work.


PRMF Kitchens

From our first meeting, Aviatrix challenged our assumptions and helped us to focus on what we needed from the research. I will readily admit I was completely wrong about who our customer was. The Aviatrix team were professional, engaging, and personable and I would recommend them to anyone that wants to understand their customers better.

Watching the videos of our target customers was like sitting in their living room – seeing and hearing their thought processes – we learnt so much about how customers behave and what they expect at every stage in the journey. This solid knowledge is embedded in us all which is extremely useful in our existing business.

We can make confident decisions without the level of uncertainty typical in a new business. We have de-risked the investment and increased the potential for a return by knowing exactly how to create higher levels of awareness and increase the conversion to buy.

The experience has been brilliant, and the project has been great value. We will be working with Helen and her team as we move forward with the project.

PRMF Kitchens
Eric Prescott - CEO



Busaba first engaged Aviatrix as part of a large scale guest engagement program designed to help us update and evolve an establishment business ahead of a national roll out. From the first meeting to the final report and beyond Aviatrix have been focused on delivering the intelligence and insight which we required and have worked in a collaborative environment to bring this about. The outputs from the project were comprehensive and considered, helping to provide the confidence required in the business to drive meaningful change and create the platform for our expansion. Throughout the process Aviatrix were responsive, adaptable and a pleasure to work with on large scale projects as well as a smaller more niche consultations in which we engaged since.

Joel Falconer
- MD for Busaba

The Original Bowling Company


Aviatrix enabled us to unlock the true value of the food & drink element of our business by talking to our customers. Aviatrix challenged us and provided fresh thinking all the way through the process. The impact on our business was a clear strategic direction for our food and drink business, centred around the insight gathered by Aviatrix. Aviatrix’s ability to learn about a business or sector quickly enables them to  work to tight deadlines and deliver a return on the investment. Energy and challenge throughout the process gives immense confidence that the strategic output will deliver real value to the business. I would sum Aviatrix up as credible, energetic and challenging.

James Mawer
- Head of Food and Drink, The Original Bowling Company



We are currently working with Aviatrix to deliver a project that takes real families and gives them smart technology to see how smart technology impacts their lives, looking to see whether it helps them save time, money and hassle. Critically the success of this campaign relied so heavily on the families we found. We had quite a prescriptive brief, and we wanted to work with these families for up to year, which is a long commitment. Helen at Aviatrix also helped find the right type of director to film the families. We needed a director who specialised in working with real families – someone who understood how to get real people to be open, honest and at ease on camera. Helen at Aviatrix really understood our brief, and because she has such experience in this field, she knew the right people to support us in finding the families and the director we needed. She also really thinks about the work she’s being asked to do and brings her own initiatives to the table rather than just taking the brief and delivering as read. Aviatrix are experienced, reliable and proactive.

Nicky Beckett
- Account Director, Ogilvy London



Aviatrix is an invaluable resource that has helped us manage significant change in our business. Our online community has revolutionized our ability to proactively engage with customers and gain their direct input into the development and marketing of the brand. The online community is a highly (and cost) effective method for closing the feedback loop allowing transparent communication between us and our customers.

Andrew Dean
- Customer Experience Manager, Walkabout

UK Food Market Trends


Aviatrix undertook a qualitative and quantitative market study for our new food concept. The research impacted significantly on how we positioned our concept within the marketplace. What sets Aviatrix apart from the competition is their ability to work hand in hand with their customers. They have a customised approach to every assignment unlike other companies that treat an assignment as a corporate matter. Aviatrix are efficient, reliable and customised.

Karim Chebaklo
- Entrepreneur



Aviatrix is our research partner of choice. They are incredibly competent, thorough and have a strong commercial understanding of brands and the role they play in business. Aviatrix is able to generate clear actionable insights through qualitative and quantitative research methodology, on and offline. Over the last 3 years we have seen some genuine transformational work driven through research work produced by Helen and her team; work that has driven clear bottom-line growth. Aviatrix are confident and capable people you can trust.

Fraser Bradshaw
-CEO, Saintnicks

P&O Ferries

“Aviatrix conducted a bespoke customer insight programme looking at current and future needs of our passengers travelling on our Dover to Calais ferry service. The research considered how the food, beverage and retail offer were perceived by the different customer groups and how their needs varied by time of day and reason for travel. The research has been hugely beneficial to map the customer journey and understand the cultural dynamics of our passengers, identify the gaps in the current ferry experience and to ensure that we future proof ferry travel.

The research has impacted P&O as it has put the needs of the customer at the very centre of decision making for current and future ferry travel. Read more of this testimonial on the P&O case study page

Michaela Mullen
Head of Customer Experience, P&O Ferries

Brighton & Hove Buses


Aviatrix helped us understand how women felt about our bus service. It also helped us understand how important the female market sector was for our future growth. We now have the evidence to support our hunch that our buses needed to be much cleaner and we needed to offer consistent, excellent customer service every time we interact with a customer. Helen’s energy, focus and expert knowledge combined with the ability to understand the difficult and complex public transport sector. Aviatrix delivered considerable added value over and above the original brief. The Aviatrix approach can be summed up as passionate, informed and committed.


Carole Richmond
Marketing Manager, Brighton and Hove Buses

Stonegate Pubs


I have worked with Helen for over 20 years. She has always shown great enthusiasm and dedication for every business task that she has been instructed upon. She is an excellent communicator and always responds immediately to any challenge. She applies her extensive business experience to the tasks in an imaginative and practical way and we have consistently gained a real sense of direction and an increase in sales from all the work that she has done for us.

Suzanne Baker
Commercial Director, Stonegate Pubs

Brighton & Hove Chamber


Helen is brilliant! She ran two focus groups for us this year, and it has been an extremely positive and valuable experience for us. The results and Helen’s recommendations have informed our decision making around our new website. We are now planning to ask Helen to run these every year as part of our checking-in with our members and our strategy. The members who took part in the focus groups also found the experience a good one, interesting and enjoyable.

Sarah Springford
Director, Brighton & Hove Chamber of Commerce



‘Aviatrix supported the business with finding out more about our customers using an online survey. They produced the questions, the online survey and a great report containing key insightful results. The main output we requested was to understanding who our audience were, their interests, what they value and what they thought about the service we offer. We gained real insight providing some interesting results as well as validation of our own assumptions. This has supported the future strategy for the business as well provide key foundations for future marketing plans and campaigns. Helen really got us and our business which really helped the process especially the final report, identifying pertinent and relevant key data from the results. Aviatrix are friendly, passionate and professional.

Kirsty Wild
Head of Sales & Marketing, Enable

Housing Solutions

Aviatrix have been instrumental in helping us through the process of sourcing and selecting a small business enterprise to run a 7 day a week café in our brand new extra care scheme. The knowledge and experience that Aviatrix brought to the process was invaluable and this together with their ongoing support to the caterer has ensured that we have a first class, sustainable and viable café for the residents of our scheme. The enthusiasm and energy that Aviatrix displayed throughout the process sets them apart from other consultancies and they are a delight and pleasure to work with.

Carol Lovell
Director of Corporate Service, Housing Solutions



Helen Bailey is one of the most engaging business people you could hope to meet, vivacious and bursting with proactive ideas I would recommend her to anyone. We have used Helen for focus groups and strategic consultancy on consumer research and have found her work  energising, insightful and extremely fruitful.

Rosie Freshwater
- MD of Leapfrogg, Digital Marketing Agency

Sussex Housing & Care


We engaged Aviatrix to deliver a research project relating to a state of the art housing development for older people in Seaford, East Sussex which will be opening in spring 2014. The project Helen undertook was vital in helping us better understand the characteristics of our potential customers and their priorities for our service. In fact, we are already making changes to the planned building and services in response to the insight gained, as well as using it to develop marketing messages that motivate our potential customers. Helen grasped the brief quickly and delivered a timely piece of research which has exceeded our expectations in terms of its depth and insight.

Nina Crump
- Head of Communications & Resident Involvement, Sussex Housing & Care

Organisations we’ve worked with


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