Brighton and Hove buses are an innovative and successful bus company that have been managed by a team of men from its inception. Every aspect of the bus service has been created and designed by men from the design of the bus to the logic of the timetable. This is despite over 60% of bus travellers being women.
More recent marketing activity has been aimed at women and this has had a positive impact on the number of women travelling on buses and female sentiment.
The ultimate question being posed is ‘What would a bus service be like if it was designed, created and operated by women?’ Not so that it alienates men, but so it considers the needs of everyone that uses the buses and makes the service more attractive, accessible and a preferred method of transport primarily in Brighton and Hove for all.