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Women Consumer Journey
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Testimonials
Aviatrix helped us understand how women felt about our bus service. It also helped us understand how important the female market sector was for our future growth. We now have the evidence to support our hunch that our buses needed to be much cleaner and we needed to offer consistent, excellent customer service every time we interact with a customer. Helen’s energy, focus and expert knowledge combined with the ability to understand the difficult and complex public transport sector. Aviatrix delivered considerable added value over and above the original brief. The Aviatrix approach can be summed up as passionate, informed and committed.
“Aviatrix conducted a bespoke customer insight programme looking at current and future needs of our passengers travelling on our Dover to Calais ferry service. The research considered how the food, beverage and retail offer were perceived by the different customer groups and how their needs varied by time of day and reason for travel. The research has been hugely beneficial to map the customer journey and understand the cultural dynamics of our passengers, identify the gaps in the current ferry experience and to ensure that we future proof ferry travel.
The research has impacted P&O as it has put the needs of the customer at the very centre of decision making for current and future ferry travel. Read more of this testimonial on the P&O case study page
More Insights
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CASE STUDIES
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LATEST RESEARCH
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OUR APPROACH
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