We worked with Aviatrix to deliver a project that takes real families, gives them smart technology to see how smart technology impacts their lives, looking to see whether it helps them save time, money and hassle. Critically the success of this campaign relied so heavily on the families we found. We had quite a prescriptive brief, and we wanted to work with these families for up to year, which is a long commitment.  Aviatrix really understood our brief, and because they have such experience in this field, they knew the right people to support us in finding the families and the director we needed. Aviatrix also really thinks about the work they’re being asked to do and brings their own initiatives to the table rather than just taking the brief and delivering as read.  Aviatrix are experienced, reliable and proactive.

Aviatrix, from a casting standpoint, gave us unrivalled access to a suite of football supporters from across the Champions League teams. From a strategic point of view, the focus group enabled us to dive deeper into the psyche of football fans and understand exactly “How Far They Would Go” for their team.  During our work with Aviatrix, they were accessible and willing to work together to make the most out of our research.  They were extremely personable, efficient and cooperative which made a quick turnaround project very easy to execute.  In a nutshell Aviatrix are strategic, organised and accessible