From our first meeting, Aviatrix challenged our assumptions and helped us to focus on what we needed from the research. I will readily admit I was completely wrong about who our customer was. The Aviatrix team were professional, engaging, and personable and I would recommend them to anyone that wants to understand their customers better.

Watching the videos of our target customers was like sitting in their living room – seeing and hearing their thought processes – we learnt so much about how customers behave and what they expect at every stage in the journey. This solid knowledge is embedded in us all which is extremely useful in our existing business.

We can make confident decisions without the level of uncertainty typical in a new business. We have de-risked the investment and increased the potential for a return by knowing exactly how to create higher levels of awareness and increase the conversion to buy.

The experience has been brilliant, and the project has been great value. We will be working with Helen and her team as we move forward with the project.

With the business turning 20, we brought Aviatrix on board to make sure that Mooncup customers & their needs today were firmly at the heart of our planning for the years ahead. Selection processes and then in depth interviews were skilfully handled, putting participants at ease to explore periods and pretty intimate insights: a real testament to Helen’s experience and skill. Aviatrix’ analysis & use of Cultural Dynamics to help frame the insight, to serve up actionable gold from the work has been invaluable, too. Expert, agile, offering a real fresh take on our work.