Are you listening to 80% of your customers?

Tomorrow is International Women's Day, we invite you to take a moment to deeply listen to what makes women feel acknowledged, included, and joyful. Women constitute nearly half of the global population and are pivotal in driving economic growth, innovation, and societal development.​

Two women chatting over coffee

From a business standpoint:

• Women drive over 80% of household purchasing decisions

• Women are nine times more likely than men to share positive experiences about products or services they love. 

Recognising and valuing women’s influence across all facets of life is not just beneficial—it's transformative.​

Take a moment today and tomorrow to listen more intently and truly comprehend what women seek, so we can all thrive together. When everyone is included, everyone benefits. This year's International Women's Day theme, "Accelerate Action," calls on each of us to make a concerted effort for the women in our lives. 

As a woman, I pledge to do the same for the women around me.​

Let's commit to listening and understanding, driving meaningful change together.​