As we enter the final 105 days of 2024, it’s the perfect time to reflect on our goals and assess where we stand. With nearly 30% of the year still ahead, there’s a valuable window to make meaningful progress.

We’ve been curious about neurodiversity and how it impacts customer needs when travelling and eating out – two of life’s most joyful yet potentially stressful experiences so I asked our research community about their thoughts

Since 2007, when Apple launched the IPhone, apps have taken off. But how do you decide if an app is right for your brand? And what do your customers, and prospective customers, want from your app?

In today's post, we're exploring the generation that everyone seems to be talking about and specifically who are they? What do they want? And most importantly, how can you tailor your offerings to capture the attention and loyalty of GenZers?

Imagine uncovering a powerhouse within any business capable of driving over 80% of sales and wielding an influence that radiates ninefold compared to the average buyer. Such pivotal players exist, and they are often unsung heroes in the narrative of success.

For over 20 years Aviatrix has been working with Cultural Dynamic…

As we move closer to the peak of tourism and yet another season of unpredictability for the travel and tourism industry, how has this intense period of uncertainty impacted your customers, their behaviours and, ultimately, their values and how they feel about you?

The pandemic has forced many of us to have spend more time in the company of the voices in our head. With less stimulation from an office environment, socialising, weekend breaks and holidaying we have been left with a lot of time alone and our immediate housemates. There are countless stories of what this thinking and reflection has done for each of us in the media from leaving the job that makes us miserable to discovering the joys of a simpler life through family, home cooking and Netflix.

Why we need to have the furlough chat to heal the divide between our workforce (with the expertise of the latest dating slang terms).

We all know what it’s like to be burnt out and overwhelmed by the relentless cogs of life. But do we know how to prevent it? And if so, how do we implement and maintain the boundaries to put anti-burnout measures in place?

Once you have made the decision to conduct market research how do you decide whether to keep it in-house or find a research resource outside the business to do the work?

Mackerel Fishing is a dynamic online research project gathering live research data on business leader’s response to the global COVID-19 pandemic. Aviatrix set out in March 2020 to share, learn and grow insights from over 70 leaders from a range of industries – hospitality to the NHS and different sized organisations– independent consultants to corporates with ‘000s of employees. Our intention is to gather and share insight so that we can re-emerge from the experience of the pandemic resilient, confident and with a sense of togetherness. 

I hate football. I grew up in a testosterone fuelled house with two brothers and a Dad who continuously argued about whose team was best. Week after week I watched them each become devastated and defeated by their own team’s lacklustre performance on the tv.

Last Autumn I completed half of an eight-week stand-up comedy course in Brighton. Despite my low class attendance I still wanted to attend the graduation ceremony so I found myself performing on a night club stage in front of a live audience of over 100 people! Video. This experience has become such a rich source of metaphors and life lessons that I feel the need to share.

Countless presentations and futurology sessions aimed at convincing me that the future is AI (Artificial Intelligence) have left me feeling depressed and uninspired. The absence from these events of any reference to the sheer wonder of the human being is both angst-making and disappointing.

100 years ago the suffragettes campaigned for women’s voices to be heard through securing their right to vote. All the women movements since, including the most recent ‘#me too’ campaign, are fundamentally challenging the same key issue; women do not feel heard or understood by society. This was as true then as it is today with most marketing messages failing to engage with how women actually perceive and experience their world.

Su Hardy is a hugely successful but reluctant entrepreneur, after 14 years of building her business she is in the final month of the business transitioning into Employee Ownership. We interview Su as she reflects and moves on to pastures new. Su has been true to her soul’s journey every step of the way, a “hippy” at heart she has run the business by using her instinct in the moment as guidance to find the next step resulting in a turnover of £2 million with 17% annual growth.

Aviatrix celebrated four years of being in business this Summer and despite it taking quite a lot longer than I had expected we have finally unveiled our new website – woo-hoo!

Aviatrix celebrated four years of being in business this Summer and despite it taking quite a lot longer than I had expected we have finally unveiled our new website – woo hoo!!

Imagine being part of a virtual world where you can listen in to your customers discussing your business. Imagine the possibilities of having a space where you can ask questions and get answers almost immediately. What if there are only certain types of customers in whom you are particularly interested? In a virtual space you can easily separate customers into whichever groups fit your needs – young, lapsed, female or high spenders, for example.