Great to
meet you
Below is a little about us and how we work. Please get in touch - we’d love to meet you too.
Working together
We are a dedicated team of experts who love helping hospitality, travel & leisure brands shine.
Our core team is made of experienced specialists who love helping brands connect better with their customers. To maximise flexibility and minimise costs, we create the best team according to your needs, adding the right people with the right expertise at the right time.
Our skills go beyond research, insight and consultancy.
The Aviatrix team can apply insights to real-life issues creating actionable solutions. Even though we specialise in hospitality, travel & leisure, we have worked with many different sectors, including retail and would be happy to help in any way we can.
Get in touch if you’d like to know more about how we can work together.
Our team
Did you know that Aviatrix means ‘female pilot’? Helen has piloted the company for over ten years, navigating through complicated issues to get the clearest insights for our clients. Meet her and the rest of the team below.
Helen Bailey
Founder and Managing Director
Helen launched Aviatrix as a way to elevate the way companies connect with their customers. Her extensive experience in hospitality, travel & leisure started in the restaurant business, having owned and operated five successful restaurants.
Alicja Szalanska
Researcher
Alicja is a promising researcher, going beyond the obvious to uncover the human truths that aren’t always obvious from data alone. She is studying Psychology with Neuroscience at University of Sussex and we can always count on her to bring a fresh new perspective to any project.
Helen Dean
Project Manager and VA
Helen very quickly became a valued member of the Aviatrix team as she keeps us all sane and organised. She makes sure our clients get what we promise them when we promise it and will always be there to keep us in line.
Georgina Bailey
Creative Video Editor, Researcher
Georgie is a key member of the creative team. Since graduating from Glasgow School of Art she has used her specialist skills to bring projects to life. Georgie visualises data and insights through video and infographics to increase their impact. She manages TrixTalk– our online research community.
Nick Bailey
Business Development Manager
Nick has over 25 years of experience working as a solicitor, perfecting the art of analysis, advice and client care. Nick’s role is vital in ensuring we have all the necessary resources to produce great quality research and results for our clients.
The sky’s the limit
We can customise the team, utilising as many experts as needed for the project.
To discuss your specific needs, please get in touch. We’d love to help design the dream team together.