Who are your MVPs? Driving over 80% of sales…

Imagine uncovering a powerhouse within any business capable of driving over 80% of sales and wielding an influence that radiates ninefold compared to the average buyer. Such pivotal players exist, and they are often unsung heroes in the narrative of success. We refer to these influential forces as 'Superusers.'

These superusers excel at discerning and articulating what truly benefits the masses, thereby catalysing innovation and product enhancement. Their knack for detail and improvement is unparalleled—are you now more intrigued?

Here’s the revelation: these superusers are women. Their innate ability to provide rich, constructive feedback is a goldmine for any business.

This very insight sparked the creation of Trixtalk, an exclusive female research community*. Our mission is to delve into the psyche of women—to decode their perceptions and influence. Some may question the exclusivity, but the goal is strategic efficiency. Why not harness the most powerful insights to elevate your sales strategy?

Six strategies for connecting you and your customers

In honour of International Women's Day, we turned our focus to the essence of hospitality. Through the lens of Trixtalk, we've uncovered the crucial elements of human connection and how hospitality brands can foster these bonds. This is the power of insight, and it’s time we celebrate and leverage the unique perspectives women bring to the table.

Download our free infographic

Download your free copy of our ‘Six Strategies for Connecting You and Your Customers’ infographic now and get the scoop on the magic ingredients needed to spark joy and happiness with your customers to build authentic and meaningful connections.

*The Trixtalk analysis is based on a thematic evaluation of a qualitative discussion amongst women aged 25 and 70.