The Spark

Here’s what’s been sparking our interest lately and where we share the latest news, trends and commentary.

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Ben Brannan 14/05/2013 Ben Brannan 14/05/2013

It is a well known fact that women love their cocktails and enjoy tapas but do you know why?

Ben Brannan 17/04/2013 Ben Brannan 17/04/2013

First and foremost, Margaret Thatcher was a woman.

I understand that this is stating the blindingly obvious, however, very few articles written about the first female leader of our country regard her gender as being the key principle to her success as Prime Minister.

Ben Brannan 14/01/2013 Ben Brannan 14/01/2013

Use insight to try something fresh

If you are not one of the 2.7 million that have had the pleasure to see the new Fiat 500 ad on youtube – you are truly missing a fantastic piece of marketing that appeals wholly and completely to women. The fact that the car is almost incidental to the rap is perhaps a good context for how to sell a car to a woman.