Navigating new horizons in travel: Harnessing customer insights for growth

The travel landscape is rapidly evolving, driven by shifts in consumer expectations and global changes. The travel industry is expected to return to 2019 levels this year. According to the World Travel Market 2023, 90% of leisure travel and 86% of business travel have already bounced back, with full recovery anticipated in 2024. The good news, travel spending has increased by 15%, yet the frequency of travel remains less, with overall sales still lagging behind 2020 figures.

How can you navigate these uncertainties and develop strategies that not only encourage customers to book with you but also ensure you're their first choice?

In our report, "From commodity to experience: Unlocking growth in the travel industry through customer insights," we uncover how recent global events, including the pandemic and economic shifts, have reshaped consumer behaviour in travel. These changes pose unique challenges for businesses to overcome. We provide an in-depth analysis of emerging trends, spotlighting the crucial data travel companies need to thrive in this ever-evolving environment.

In a landscape where people are spending more but travelling less, you need to make your brand memorable for all the right reasons.

We challenge travel businesses to rethink how they can create genuine connections through enhanced travel experiences that go beyond mere transportation, moving from being a commodity to an experience.

Download the full report now to gain insights on key trends and strategies that will help you not only meet but exceed your travellers’ expectations, enhancing customer satisfaction and driving business growth.

Embark on a journey of transformation with us and redefine what it means to travel.